.
"Today's consumer is well-educated on how to protect the skin against sun and pollution, how to use cleansers and moisturizers and incorporate super antioxidants, but this is an even bigger, newer step towards improving cellular efficiencies and age-delay? in the beauty field," Quevedo says. The magnitude of unlocking the ability to control the rate of aging is enormous, and as research progresses, Rao says, she sees a future "where beauty treatments customized to individuals' epigenetic makeup will become the norm."